Header bidding is fake news according to app advertising expert

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Header bidding is fake news according to app advertising expert

Wednesday, December 19, 2018 by Richard Harris

Some mobile ad / marketing companies have announced they now offer "header bidding" for their mobile advertisers and publishers. But Freddy Friedman, the CPO at Smaato, says it's fake news and header bidding doesn't really exist yet. He says what they are really offering is mediated auctions, not "real" header bidding. We recently spoke ...

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